America's First Cocktail
Before there was a company there was a drink. Antoine Peychaud, a Creole immigrant, operated a pharmacy on the French Quarter's Royal Street in 1838. With his background as an apothecary, he was a natural mixologist. His friends would gather for late-night revelry at his pharmacy. Peychaud would mix brandy, absinthe and a dash of his secret bitters for his guests. Later this quaff would come to be known as the Sazerac.